Новости о белье

Profmeeting Lingerie PROFit from every MEETING...!

Dear readers!

We continue to inform you about preparation of new professional event - profmeeting Lingerie.

For the last time we spoke about the profmeeting’s  idea, concept  and main purposes.

The organizers have made a hard work on first stage of event’s preparation and now we are glad to let you know that we got many different responses which mean that lingerie market has the positive reaction. We have met with a number of lingerie market players and collected manyl opinions and wishes all of which have been given to the organizers.

President comes in Russia

Who could think, that manufacture of man's socks can be transformed into The present art. And, nevertheless, it so. The "know-how" of these products Has so carried away the owner of one Greek factory, that he does not give up The thought about perfection of process of manufacturing, individuality.

Статьи о белье

Behold the Root

Behold the root of the crisis: it is important to understand not What will happen to the ruble, but… Who will happen to be with it. It is not unsafe to always be withdrawing, depositing and converting money. The guessing and uncertainty gripping the financial markets, its ups and downs, leave people facing sudden bankruptcy. Devaluation has been launched and only those who make this ruble work in pragmatic ways will survive.

Fashion clothes quality for middle-class Russians

On the 16th of April 2008 in frames of team project, Laboratory “Market Management” of High school of marketing and business development (State University – High Economic School) and Fashion Industry Association presented the results of pilot research “Russian consumers’ perception of fashion clothes’ quality”.

Losing lingerie all around the world

Woman is traveling all around the world and leaves men's broken hearts behind, men who've become poorer… not only mentally. But like Cinderella running away from prince she leaves to every man some item of her lingerie "to remember": combinations, girdle, bra... After mourning for some time man hires detectives. Little by little he discovers he's not lonely. San-Francisco, Venice, Moscow, London, Paris, Osaka, Florence - every city has a twin soul. Gathering together accompanied by 2 detectives from "Man in Glasses", federal men's rights protecting agency, they are starting to look for her. Will they find her? We'll learn it in next series.

Universal clothes №2

"Knitted things is more then just a clothes. It's a kind of some dear substance creating pleasant tactile sense and a feeling of soft working recklessness. Lyudmila Norsoyan is designing knitted fragments for famous Russian designers' collections, creating seasonal industry collections, making things ordered for cinema and theater acts, developing concept Cusso line - clothes for intellectuals. Main accents for creative search: clear lines, laconic cut, experiments in materials and knitting technologies", - says the site of one of the most famous Russian designers of fashion-jersey Lyudmila Norsoyan who've kindly agreed to answer our questions.

Importance of the first layer

Russian buyer has got a very original stereotype of behavior against underwear for kids: clothes is bought in well-known brand shops while underwear is purchased very often accidentally. Children's garment is a spontaneous purchase made by "I saw it beautiful and bought" principal - in any shop or even market.

Luster and poverty of underwear industry

In the article "About underwear market, advertising and eternal problems" (publishing in "Fashion underwear" issue 30) I told my opinion about marketing and its modern level. Many thanks to readers, both agree and disagree with my position, who've sent me their replies. One of letters contained a request for underwear industry's place and modern state characteristics. I answered dear curious reader with pleasure and following her advice I've made my mind to acquaint a much wider auditory of magazine readers with this topic.

From Byelorussia with love

Successful lingerie 12-year-old company, Byelorussian underwear brand #1 in category of jersey underwear, SERGE has started active development of its own shop network in Russia.

Underwear in space technology level!

Fully-integrated knitting factory COMAZO producing functional and casual underwear is one of the most up-to-date textile enterprises in modern Russia.COMAZO Ltd. was originated in 1993 in Leningradsky region. It’s a part of German COMAZO GmbH group.

KRISTY is 20 years old!

Sewing factory KRISTY was founded in Moscow in 1988 as a small sewing cooperative, producing lingerie semi-finished products. Now it’s a big modern production association, one of Russian light industry leaders, the member of Moscow Chamber of Commerce and Industry. In those years enterprise created its own network of retail-sale shops in Moscow and whole-sale distribution network all over Russia.

Jolidon’s jubilee

Jolidon is celebrating its 15th anniversary this year. That is why the impressive festival was arranged in the homeland of Jolidon, in ancient city of Cluj-Napoka, in the heart of Central Europe. Partners, customers and friends of the company have come to Romania to congratulate Jolidon and to clue the secret of the company’s success.

How to minimize thief losses and increase shop’s profitability

Underwear joins the category of most stolen goods. According to market experts, theft losses average level estimated at a rate of 2-5% of shop’s turnover. In exact amounts, while the general value of underwear market is $3.5 billion, every year shop and boutiques owners lose about $120 millions because of thefts!

Fabrics for special brassiere and their features

Women after operation for breast cancer need brassiere giving opportunity to keep beauty and solve some problem of postoperative period. Ergonomics and esthetics of such goods are provided by their constructive features and modern fabrics, used for its production. Those materials make their wearing comfortable and essentially reduce possibility of various complications caused by changes of organism after surgical intervention.

Новости о бизнесе

Van de Velde покупает Rigby & Peller

Бельгийский производитель нижнего белья Van de Velde приобрел большую долю британского люксового бренда нижнего белья Rigby & Peller.